KP Home
Client: KP Home
Project Scope: Lead Magnet + Nurture Email Sequence
Timeline: 2 Weeks
Copywriting Goals: Develop copy for a lead magnet to attract folks embarking on a renovation project; this marketing resource was meant to boost revenue and extend our client's design influence in Chicago. Copy needed to remain true to our client's core mission of helping people create homes that resonate with their authentic selves and bring them joy.
Role & Approach: As a Strategic Copywriter at Ochre & Beige, I collaborated on content for an interactive workbook, offering clients valuable renovation tips to save time and reduce stress. The primary goals were to help Kristen connect with clients through a set of intentional questions about their design preferences and lifestyles reflective of her thoughtful approach.
Copywriting Goals: Develop copy for a lead magnet to attract folks embarking on a renovation project; this marketing resource was meant to boost revenue and extend our client's design influence in Chicago. Copy needed to remain true to our client's core mission of helping people create homes that resonate with their authentic selves and bring them joy.
Role & Approach: As a Strategic Copywriter at Ochre & Beige, I collaborated on content for an interactive workbook, offering clients valuable renovation tips to save time and reduce stress. The primary goals were to help Kristen connect with clients through a set of intentional questions about their design preferences and lifestyles reflective of her thoughtful approach.
To sustain connection with new subscribers and maintain engagement, I developed content for a 4-week series of emails to build trust, showcase our client's personality, and highlight successful project work.
Collaboration Tools: Google Suite, Asana, Dropbox
Collaboration Tools: Google Suite, Asana, Dropbox
* The visual design for this copywriting project was completed by the Creative Director at Ochre & Beige
