B Street
Client: B Street
Project Scope: Brand Strategy + Website Copy
Timeline: 1 Month
Copywriting Goals: As successful entrepreneurs in San Diego with separate interior design and construction businesses, our clients faced a branding dilemma upon relocating to Iowa. We sought to empower the client to merge the distinct identities of their two businesses under one brand and highlight their competitive advantage as a friendly, design-build studio with an expert in-house, construction team.
Role & Approach: As a Strategic Copywriter at Ochre & Beige, I collaborated on a brand messaging guide that seamlessly merged both businesses and refined their website copy to position them as a luxury, full-service design-build studio. This enabled them to stand out in the Des Moines area and continue serving clients in San Diego.
Collaboration Tools: Google Suite, Asana, Canva, Dropbox
Deliverables
Brand Strategy Guide
- Competitor Analysis
- Mission + Tagline
- Target Client Profiles
- Brand Voice + Values
- Marketing Ideas
Website Copy
- Wireframing
- Content Development
- Copywriting + Storytelling
- Brand Voice Development
