Rich Impact Consulting
Client: Rich Impact Consulting
Project Scope: Style Guide, Copywriting, Logo & Website Design
Timeline: 3 Months
Design Tools: Google Workspace, Canva, Squarespace, Figma, Adobe Illustrator
Project Scope: Style Guide, Copywriting, Logo & Website Design
Timeline: 3 Months
Design Tools: Google Workspace, Canva, Squarespace, Figma, Adobe Illustrator
Project Goals
As a seasoned consultant, my client recently launched himself as an entrepreneur in Boston with a focus on supporting social impact leaders and nonprofits in their efforts to uplift marginalized communities. Together, we sought to develop a brand strategy that embodied his voice, offered clients a nurturing experience, and differentiated him from other consultants on the market.
Process
As a freelance consultant, I collaborated with Rich to develop a brand strategy, tailor the website copy to his brand voice, design a logo, and build out a website on Squarespace for his new consulting business. Through my brand strategy and UX design process, we co-created a website that showcased his personality, fully told the story of his business and his services, and offered a seamless user journey for prospective clients.
Wireframes
Deliverables
The design process resulted in a style guide and vibrant website that invites clients to work with a nurturing partner, thoughtfully informs them of our client's process and services, and highlights his values and commitment to uplifting marginalized communities.
